A key feature of the OVER app, the OVER Mapper works by using the camera in smart devices to capture dozens of photos of a location. AI then pieces all of these individual images together to create a three-dimensional map.<\/span><\/p>\n With the location mapped in 3D, digital assets can be placed more precisely in the physical world for the creation of augmented reality scenes and experiences. This visual positioning system, or VPS, has far greater accuracy than GPS\u2014as close as 20cm\u2014and, unlike GPS, also works when mapping indoor spaces.<\/span><\/p>\n The 3D map can also be accessed remotely using the OVER app and an immersive fly-through video offers an unparalleled preview of this digital asset. This effectively means that anyone, anywhere can experience a location without having to actually be there.<\/span><\/p>\n The map also becomes the property of the person who mapped the location, and can be listed on the OVER Marketplace for purchase by other users.<\/span><\/p>\n Google Maps alone generates one billion monthly visits. For the public to contribute to the creation of a global utility like this \u2013\u00a0and own it \u2013\u00a0is, we believe, an incredible opportunity.<\/span><\/p>\n In outlining the details of our patent pending proprietary system, it\u2019s worth exploring the differences between augmented and virtual reality.<\/span><\/p>\n To date we\u2019ve been able to draw a clear line between AR and VR experiences, with the first being a blend of digital assets and the physical world and the second being a totally enclosed virtual environment, detached from the physical world.\u00a0<\/span><\/p>\n By making such distinctions we can also identify some clear strengths and weaknesses.\u00a0<\/span><\/p>\n The main problem with VR is that it detaches you from the physical world. Of course, in many cases this is the desired outcome, however we need to remember that we\u2019re physical beings and\u2014at least for the moment\u2014there\u2019s only a limited amount of time we can spend in an alternative reality, closed off from the outside world.<\/span><\/p>\n With AR, the physical world is augmented with digital elements to create a blended experience.<\/span><\/p>\n Apple recently addressed this with the announcement of the Vision Pro headset in June, which tilts product design and UX towards AR, instead of VR.\u00a0<\/span><\/p>\n \u201cVision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world. It\u2019s the Apple product you look through and not at.\u201d<\/span><\/i> \u2013\u00a0Tim Cook, Apple CEO.<\/span><\/p>\n \u201cWhen you first put on Vision Pro you see your space and everything in it<\/span><\/i>.\u201d<\/span><\/i> Conversely, VR has a clear advantage over AR, the non-locality or accessibility: visiting or meeting in a virtual environment is effortless, while sharing an AR experience on location is currently impossible.\u00a0<\/span><\/p>\n Imagine you create an amazing AR experience, a reconstruction of a gladiator fight inside the Colosseum, that can be experienced locally with AR. How do you share it with people who are not physically there?\u00a0<\/span><\/p>\n With our new patent pending proprietary system, OVER has solved these problems.<\/span><\/p>\n Currently the only way to \u2018experience\u2019 the 3D map is via the fly-through preview video. The introduction of the patent pending proprietary system means that users can effectively move around and explore the scene using the OVER app.\u00a0<\/span><\/p>\n This is significant, particularly when you consider that NeRF and Gaussian Splatting technology enable high resolution rendering of 3D locations, but to achieve real-time experiences, they need <\/span>powerful GPUs<\/span><\/a>.<\/span><\/p>\n The OVER patent pending proprietary system enables real-time exploration of mapped locations using common smartphones.<\/span><\/p>\n That reconstructed gladiator fight inside the Colosseum? It\u2019s now possible.\u00a0<\/span><\/p>\n You\u2019ll be able to witness it and socialize with other spectators \u2013\u00a0both locally AND remotely \u2013\u00a0within the mapped stadium.<\/span><\/p>\n AR and VR are no longer separate realms. The OVER Map bridges the gap between the physical and the virtual, whilst retaining the strengths of both AR and VR.<\/span><\/p>\n Fashion brands and retailers are already making use of AR to create engaging experiences for their customers. Much of the press has focused on in-store \u2018try-on\u2019 activations, as well as AR showcases in the physical world.\u00a0<\/span><\/p>\n For its part, in March of this year, OVER collaborated with a number of new and established fashion brands, such as Pinko, Space Runners x Balmain, Pet Liger, Ecoolska, and XR Couture to create a <\/span>virtual fashion show<\/span><\/a> in the center of Milan.<\/span><\/p>\n 3D maps of stores are not only accessible but can be explored, with products placed in the space for purchase. Add AI-powered avatars into the mix and you have dedicated staff on hand to serve visitors with full knowledge of their buying history and preference, measurements and more.<\/span><\/p>\n It all adds up to the arrival of a powerful tool that companies can leverage to significantly extend their reach.<\/span><\/p>\n To put the new feature through its paces and reach our goal of creating the largest Web3-based 3D recreation of the world, OVER will soon launch a major global push.<\/span><\/p>\n The \u2018OVER Mapper \u2013\u00a0Map the World in 3D\u2019 campaign will reward users for mapping specific locations around the globe. The incentivization program is an evolution of the Play2Earn and Learn2Earn models, which we call \u2018Map2Earn\u2019.<\/span><\/p>\n It promises to be the largest user-generated mapping initiative ever seen.<\/span><\/p>\n I look forward to telling you more about this in the coming months. In the meantime, stay tuned to our social channels for more information.<\/span><\/p>\n Read Beincrypto\u2019s coverage of the patent submission.<\/strong><\/a><\/p>\n![\"\"](\"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/Laguna-Beach-NeRF.png\")
\nIMAGE:<\/strong> Still from 3D digital map fly-through video of location in Laguna Beach, California, made using the OVER Mapper<\/span><\/p>\n\u201cOur long-term vision at OVER is to create the largest Web3-based 3D recreation of the world. Think Google Maps but as AR-enabled digital twins that are not only made but owned by their creators.\u201d<\/strong><\/h4>\n
The AR difference<\/b><\/h2>\n
\n<\/span>\u2013\u00a0Alan Dye, VP, Human Interface<\/span><\/p>\n![\"\"](\"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/unnamed.png\")
\nIMAGE:<\/strong> Still from 3D digital map fly-through video of location in Laguna Beach, California, made using the OVER Mapper<\/span><\/p>\nA new frontier for creators and brands<\/b><\/h2>\n
\u201cWith our new patent pending proprietary system, brands could bring the retail experience to their customers. Wherever they are.\u201d<\/strong><\/h4>\n
Map the world in 3D<\/b><\/h2>\n