{"posts":[{"id":19073,"title":"You\u2019ve already used Augmented Reality. You just didn\u2019t know it.","excerpt":"Source: https:\/\/unsplash.com\/photos\/NrMGL5MR8uk\u00a0 In a previous blog post, we talked about the differences between the various types of \u201creality\u201d technology commonly grouped together as \u201cextended reality\u201d (XR). Many people will already have experienced Augmented Reality (AR) technology in their daily lives some years ago (yes, gamers, we\u2019re looking at you), especially at the height of Pokemon [&hellip;]","content":"<p><a href=\"https:\/\/unsplash.com\/photos\/NrMGL5MR8uk\"><span style=\"font-weight: 400\">Source: https:\/\/unsplash.com\/photos\/NrMGL5MR8uk<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a previous blog post, we talked about the differences between the various types of \u201creality\u201d technology commonly grouped together as \u201c<\/span><a href=\"https:\/\/medium.com\/ovrthereality\/ar-isnt-just-about-gaming-a33ca692d6f6\"><span style=\"font-weight: 400\">extended reality<\/span><\/a><span style=\"font-weight: 400\">\u201d (XR). Many people will already have experienced Augmented Reality (AR) technology in their daily lives some years ago (yes, gamers, we\u2019re looking at you), especially at the height of <\/span><a href=\"https:\/\/medium.com\/ovrthereality\/pokemon-go-was-2016-now-get-ready-for-ovr-e94a62faeb25\"><span style=\"font-weight: 400\">Pokemon Go<\/span><\/a><span style=\"font-weight: 400\"> popularity back in 2016.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But beyond AR ubiquity in the gaming world, and beyond the use cases in military, travel and tourism, sports, and health sciences \u2014 to name but a few industries \u2014 many people who have been avid users of consumer technology will probably already have experienced AR use, without even realizing it!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are just some very common examples of AR technology applications that you may very well have used without knowing it was AR.<\/span><\/p>\n<ul>\n<li><b>Children\u2019s Hospitals<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you\u2019re a parent with a very young child, or have children living with special requirements, then you know a visit to the hospital can be a very challenging time for you, possibly traumatizing for your child, for whom it can be very difficult to explain that they must go through a troubling experience that can even cause pain and discomfort.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But today, many modern hospitals for children have discovered that distraction and entertainment can really help some children relieve the stress and pain that comes with medical procedures, so much so that AR tools and apps are now a huge part of pediatric care.<\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"alignnone size-medium wp-image-612\" height=\"400\" loading=\"lazy\" src=\"http:\/\/www.ovr.ai\/wp-content\/uploads\/2020\/10\/unnamed-486x400.png\" width=\"486\" \/><\/p>\n<p><span style=\"font-weight: 400\">Source: <\/span><a href=\"https:\/\/www.spellboundar.com\"><span style=\"font-weight: 400\">spellboundar.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">For example, in this use of the SpellBound AR app, <\/span><a href=\"https:\/\/spellboundar.com\/blog\/2017\/07\/06\/child-life-stories\"><span style=\"font-weight: 400\">a young boy was able to undergo a catheterization procedure, while actually laughing<\/span><\/a><span style=\"font-weight: 400\"> using an AR app on a phone to watch a greeting card come to life.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Watch out on your next trip to a child\u2019s hospital, there may be more than 1 AR app lurking around for your child!<\/span><\/p>\n<ul>\n<li><b>Museums<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ever gone to a museum and enjoyed some of their digital gadgets that help you explore a prison chamber or a ship\u2019s deck, viewing it just as it would have been like in medieval times? Walking around and picking things up, even interacting with digital characters that tell you a story as you approach them?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, then you\u2019ve just experienced AR technology! The Moco Play app used in <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/amsterdam-s-moco-museum-brings-art-to-life-with-augmented-reality-app-829981428.html\"><span style=\"font-weight: 400\">Amsterdam\u2019s Moco Museum<\/span><\/a><span style=\"font-weight: 400\">, commemorating its 1 millionth visitor, is one example of how modern art museums are increasingly looking to provide visitors with more interactive and engaging art tours, beyond the traditional static experience of viewing art. Imagine the paintings of Andy Warhol and Salvador Dali, even postcards and merchandise all jumping out at you and coming to life just by pointing your phone at them!<\/span><\/p>\n<ul>\n<li><b>Shopping<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When the global pandemic hit early this year, many of us were forced to live in a new reality of social distancing and staying at home. Shopping malls and supermarkets, normally a part of our daily lives, were also shuttered for months, with prohibitions on physical shopping and forcing us to do all of our buying online.<\/span><span style=\"font-weight: 400\">So much so, in fact, that the shift to digital shopping has been shortened by about five years, according to <\/span><a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/consumer-2020\"><span style=\"font-weight: 400\">IBM\u2019s 2020 U.S. Retail Index<\/span><\/a><span style=\"font-weight: 400\"> report.<\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"alignnone size-full wp-image-611\" height=\"301\" loading=\"lazy\" src=\"http:\/\/www.ovr.ai\/wp-content\/uploads\/2020\/10\/unnamed-1.png\" width=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400\">Source: <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\"><span style=\"font-weight: 400\">IKEA Place on App Store<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019ve ever tried buying stuff from IKEA during the lockdown, then you might have been encouraged to use their \u201ctry before you buy\u201d experience apps that allowed you to preview furniture and other appliances inside your home. Its Augmented Reality furnishing app called <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\"><span style=\"font-weight: 400\">IKEA Place<\/span><\/a><span style=\"font-weight: 400\"> basically puts true-to-scale 3D models in your very own living room, bedroom, bathroom, kitchen, wherever\u2026 allowing shoppers to see how it would look like and fit into their actual home before purchasing.<\/span><\/p>\n","permalink":"youve-already-used-augmented-reality-you-just-didnt-know-it-3","date":"2020-10-13 00:00:00","image_small":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/pasted-image-0-150x150.png","image_medium":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/pasted-image-0-300x225.png","image_large":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/pasted-image-0.png","image_full":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/pasted-image-0.png","single_url":"https:\/\/blog.ovr.ai\/tr\/youve-already-used-augmented-reality-you-just-didnt-know-it-3\/","translations":{"en":{"single_url":"https:\/\/blog.ovr.ai\/youve-already-used-augmented-reality-you-just-didnt-know-it\/","permalink":"youve-already-used-augmented-reality-you-just-didnt-know-it"},"fr":{"single_url":"https:\/\/blog.ovr.ai\/fr\/vous-avez-deja-utilise-la-realite-augmentee-vous-ne-le-saviez-pas-cest-tout\/","permalink":"vous-avez-deja-utilise-la-realite-augmentee-vous-ne-le-saviez-pas-cest-tout"},"es":{"single_url":"https:\/\/blog.ovr.ai\/es\/youve-already-used-augmented-reality-you-just-didnt-know-it-2\/","permalink":"youve-already-used-augmented-reality-you-just-didnt-know-it-2"},"tr":{"single_url":"https:\/\/blog.ovr.ai\/tr\/youve-already-used-augmented-reality-you-just-didnt-know-it-3\/","permalink":"youve-already-used-augmented-reality-you-just-didnt-know-it-3"},"zh":{"single_url":"https:\/\/blog.ovr.ai\/zh\/youve-already-used-augmented-reality-you-just-didnt-know-it-4\/","permalink":"youve-already-used-augmented-reality-you-just-didnt-know-it-4"}}}]}