{"posts":[{"id":19129,"title":"Inside the Big Picture for Augmented Reality","excerpt":"Immersive experiences in a layered world are coming. What can you expect? Augmented Reality (AR): the canvas is set For AR developers and technology practitioners like us, it can be easy to forget just how far the tech has come along over the decades, especially when we\u2019ve always been around the building blocks of that […]","content":"

Immersive experiences in a layered world are coming. What can you expect?<\/em><\/p>\n

Augmented Reality (AR): the canvas is set<\/strong><\/h2>\n

For AR developers and technology practitioners like us, it can be easy to forget just how far the tech has come along over the decades, especially when we\u2019ve always been around the building blocks of that technology, as well as their extensions.<\/p>\n

We\u2019ve talked about their role in pioneering breakthroughs in\u00a0aeronautics and surgical medicine<\/a>\u00a0from the last millennium. We\u2019ve acknowledged the roles played by cheaper and more\u00a0ubiquitous consumer products<\/a>\u00a0in lowering the entry barriers to AR (Today, $499 is all you need now to experience full-fledged AR with\u00a0nReal\u2019s AR smartglasses<\/a>, for example). We\u2019ve credited the\u00a0booming digital gaming<\/a>\u00a0industry for catalyzing research and development in the field.<\/p>\n

That sort of bird\u2019s eye view is useful in seeing the big picture \u2014 the incredible potential of how a physical world could be infinitely augmented by immersive experiences. The possibilities that are opened up by the mere encouragement of the use of the human senses, blurring and almost erasing the lines between reality and virtuality.<\/p>\n

We\u2019ve even put numbers down to those potentials for numerical visualization. Maybe the future of AR is clear from the fact that 60% of smartphones are already supporting AR and high-speed 5G networks will soon make short work of heavy and complex 3D models in real time. Or perhaps the speed of AR uptake will be driven by the projections of a\u00a0USD 13 billion AR ad revenue in 2022<\/a>\u00a0or the\u00a0USD 285 billion AR gaming market in 2023<\/a>.<\/p>\n

However we put it, there\u2019s no stopping AR now. Yes, it could be that AR is still in a buzz phase that hasn\u2019t relented since Pokemon Go or the Walking Dead or Harry Potter apps made otherwise physically-reluctant people jump fences to catch imaginary animals\u2026 but it\u2019s here, and it\u2019s not going anywhere. If anything, it will only get bigger sooner than even we\u2019re prepared for.<\/p>\n

\n","permalink":"inside-the-big-picture-for-augmented-reality-3","date":"2019-08-09 00:00:00","image_small":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/1_W_EcDYNJuwKEZQgDI-I9MQ-1-150x150.jpeg","image_medium":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/1_W_EcDYNJuwKEZQgDI-I9MQ-1-300x200.jpeg","image_large":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/1_W_EcDYNJuwKEZQgDI-I9MQ-1-1024x682.jpeg","image_full":"https:\/\/blog.ovr.ai\/wp-content\/uploads\/2024\/02\/1_W_EcDYNJuwKEZQgDI-I9MQ-1.jpeg","single_url":"https:\/\/blog.ovr.ai\/tr\/inside-the-big-picture-for-augmented-reality-3\/","translations":{"en":{"single_url":"https:\/\/blog.ovr.ai\/inside-the-big-picture-for-augmented-reality\/","permalink":"inside-the-big-picture-for-augmented-reality"},"fr":{"single_url":"https:\/\/blog.ovr.ai\/fr\/plongee-dans-la-realite-augmentee\/","permalink":"plongee-dans-la-realite-augmentee"},"es":{"single_url":"https:\/\/blog.ovr.ai\/es\/inside-the-big-picture-for-augmented-reality-2\/","permalink":"inside-the-big-picture-for-augmented-reality-2"},"tr":{"single_url":"https:\/\/blog.ovr.ai\/tr\/inside-the-big-picture-for-augmented-reality-3\/","permalink":"inside-the-big-picture-for-augmented-reality-3"},"zh":{"single_url":"https:\/\/blog.ovr.ai\/zh\/inside-the-big-picture-for-augmented-reality-4\/","permalink":"inside-the-big-picture-for-augmented-reality-4"}}}]}